How Does SmartReach Mitigate the Risk of Being Blocked from Sending SMS?
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SmartReach takes a multi-step approach to reduce risk for our customers in the SMS space. However, as in any space that deals in compliance laws or rules, we can never reach 100% risk mitigation. Individuals selling 100% risk-free SMS campaigning are not being truthful.
What we are providing, and what every customer interested in using SMS in their business should seek, is a partner who has gone through the process and understands the nuances of working within the SMS network to avoid getting blocked (or to quickly get unblocked!).
What's Our Approach?
SmartReach spearheads this effort with a multi-faceted plan:
- We ensure our clients are utilizing the most appropriate method of communication, always requiring customer consent. We keep a watchful eye on message frequency and intent, as well as make sure that our clients are not swayed by non-compliant delivery methods.
- We take a consultative approach when advising our clients on message content as this can greatly hinder performance. We encourage all clients to run messaging content through our team.
- We monitor SMS performance to ensure high delivery rate and expose these results to our customers so they can see their own performance real-time.
- We have healthy and active relationships with our SMS aggregators to ensure remediation is swift if a phone number/shortcode is blocked.
- We only deal with the highest-tier aggregators to ensure a high delivery rate.
- Our platform and aggregators are structured for high-capacity volume (lower-capacity aggregators and platforms may restrict volume).
- We conduct business reviews with our consulting teams often and provide insight into your SMS campaigns as frequently as we can.
- We are involved in most major panel discussions with carriers and stay ahead of the changing SMS landscape associated with messaging (even cellular carriers utilize our technology to send messages to their own customers!).
- We advocate at the highest level for our customers in their utilization of messaging relating to financial accounts (Inside ARM, CBA, CONA).