How Do I Use an LCID Package Effectively?
Learn best practices for utilizing our caller ID packages in customer engagement
Table of Contents
The Local Caller ID (LCID) package displays a local number to the customers you're dialing, making them more likely to answer or call the number back later.
Recommended Practices
- Use LCID packages on high volume outbound dialing campaigns to boost the Live Answer Rate and/or the Callback Rate.
- There are 3 numbers for every major metro area code contained in each package. Typically customers will begin to recognize the numbers after it rotates through and begins to repeat some numbers.
LiveVox recommends cycling new packages in and out of rotation. - The more often you redial/requeue accounts/campaigns, the quicker you’ll likely need to refresh your LCID package. Consult your legal/compliance department as rules can vary by industry/line of business.
- When using LCID packages, some of the inbound callbacks will inevitably be “curious callers” - customers who don’t recognize the number and call back simply to find out who the call's from. Once they find out who it is, they hang up. This can affect agent productivity when they deal with short hangup calls.
LiveVox recommends implementing a greeting or extensive self-service IVR options on the inbound service that these calls are routing back to so that these customers will hear who it is and hang up without having to waste an agent’s time, or select an option in the IVR if they don’t want to speak to anyone. -
There is generally a diminishing return the more often the LCID package gets used. You should expect to see an initial lift in Answer Rate and Callback Rate, and depending on how often they’re calling their customers, how often they get new business, etc.
Once the customers begin to recognize the numbers, the effectiveness is likely to diminish back to pre-LCID levels.
Info
Scammers use their own versions of “local caller ID” out pulsing, which has lowered the effectiveness slightly. STIR/SHAKEN will certainly help this.